Why We Care
In collaboration with La Maddalena Archipelago National Park & Ecoshaker BASTA CON LA PLASTICA…in mare is the first Ocean Plastic awareness week in Italy, launching in August 2019.
The week's goal is to raise awareness and educate different communities, in Italy and abroad, about the critical issues we face surrounding ocean plastic pollution and also how it affects the ocean's health and in turn, human health.
The main mission is to bring tourists, locals, schools, businesses & national parks together for a clear and robust call to action. The week will consist of community beach clean ups, educational information hubs, environmental film screenings and expert panels.
This year BASTA CON LA PLASTICA...in mare will launch its annual ocean plastic awareness week in La Maddalena, Sardegna, Italy.
Are you passionate about the ocean and spreading plastic awareness?
Volunteer with us to clean up the magnificent beaches on the Archipelago di La Maddalena, which houses some of the most pristine waters that have become littered with all kinds of plastics and garbage.
Let's save the ocean one beach cleanup at a time!
Whether you're following our journey on social media, volunteering your time, or spreading our mission through word-of-mouth, thank you.
We couldn't accomplish our goals without your support!
We love you, fellow eco-warriors!
Our Formula is Simple…
Visual representation, whether through film or art, is an essential component to spark environmental awareness
The impact of environmental awareness and education can be overwhelming but is a vital process to create positive shifts in one's life
Expert panels give people the tools and resources they need to shift to a more sustainable way of life
Beach clean-ups are a powerful way to activate, educate and engage future generations the power of change within their own communities
Poem by Alexi Lubomirski (@alexilubomirski)
I have cleaned beaches before,
with my wife and sons
and we have made it fun
and we have made it educational.
But today was the first time
that I had done it alone
and I felt ashamed, helpless
and angry at myself.
I felt the stares of sunbathers around me.
Those bemused faces that I had seen before
every time they would watch my wife
picking up straws and cigarette butts around them.
Their faces spoke of confusion,
shame and sometimes anger.
Anger at the way it made them feel.
Anger at the highlighting of the problem.
“We are on holiday”, they tell me with their eyes.
They don’t want to feel guilty.
“You shouldn’t make us feel this way”, he says
by pushing his cigarette into the sand next to his towel.
I carry on undeterred, the more I pick up, the more I see
and I am further motivated to find it all.
I realize painfully, how blind we all are
to the unstoppable, polluted wake we leave behind us.
And I am angry. Angry at myself for the years of neglect.
Angry at the corporations too big to care.
Angry at us all for thinking it is not our problem.
Angry that is almost, if not already, too late.
My five year old son joins me
and his words are positive,
in spite of what he is picking up from the sand around him,
and I see hope in him.
Hope that people are waking up.
Hope that the old order is being replaced.
Hope that maybe we can make a change, in time
Hope that we are not blind to our own demise.
“This is how we say ‘Thank you’ to the beach”, my son says
And I smile,
vowing to show my gratitude
to each and every beach from here on..
#BuyLess #DoMore #DoBetter #SaveOurOceans